# Annual consumer trends · Hindsight | Envisioning

Source: https://www.envisioning.com/hindsight/trendwatching/annual-trends

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1.  [Hindsight](/hindsight)
2.  ›[TrendWatching](/hindsight/trendwatching)
3.  ›Annual consumer trends

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# Annual consumer trends

Trend lists · 19 publications

Validated: trend persistence from two blind rename checkers, an adjudicator and an agent audit ([D33](https://github.com/envisioning/hindsight/blob/main/docs/DECISIONS.md#d33-trend-claims-persistence-across-the-publishers-own-editions-issues-26-to-31)).

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[Publishers](/hindsight)[Forecast vs actual](/hindsight/forecasts)[Side by side](/hindsight/comparisons)
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-   [2025](/hindsight/trendwatching/annual-trends/2025)
    
    Published
    
    2024-12
    
    Predictions
    
    4
    
    Status
    
    partial
    
-   [2024](/hindsight/trendwatching/annual-trends/2024)
    
    Published
    
    2023-12
    
    Predictions
    
    15
    
    Status
    
    complete
    
-   [2023](/hindsight/trendwatching/annual-trends/2023)
    
    Published
    
    2022-12
    
    Predictions
    
    15
    
    Status
    
    complete
    
-   [2022](/hindsight/trendwatching/annual-trends/2022)
    
    Published
    
    2021-12
    
    Predictions
    
    27
    
    Status
    
    complete
    
-   [2021](/hindsight/trendwatching/annual-trends/2021)
    
    Published
    
    2020-12
    
    Predictions
    
    21
    
    Status
    
    complete
    
-   [2020](/hindsight/trendwatching/annual-trends/2020)
    
    Published
    
    2019-11
    
    Predictions
    
    5
    
    Status
    
    complete
    
-   [2019](/hindsight/trendwatching/annual-trends/2019)
    
    Published
    
    2018-11
    
    Predictions
    
    5
    
    Status
    
    complete
    
-   [2018](/hindsight/trendwatching/annual-trends/2018)
    
    Published
    
    2017-11
    
    Predictions
    
    5
    
    Status
    
    complete
    
-   [2017](/hindsight/trendwatching/annual-trends/2017)
    
    Published
    
    2016-11
    
    Predictions
    
    5
    
    Status
    
    complete
    
-   [2016](/hindsight/trendwatching/annual-trends/2016)
    
    Published
    
    2015-11
    
    Predictions
    
    5
    
    Status
    
    complete
    
-   [2015](/hindsight/trendwatching/annual-trends/2015)
    
    Published
    
    2014-11
    
    Predictions
    
    10
    
    Status
    
    complete
    
-   [2014](/hindsight/trendwatching/annual-trends/2014)
    
    Published
    
    2013-12
    
    Predictions
    
    7
    
    Status
    
    complete
    
-   [2013](/hindsight/trendwatching/annual-trends/2013)
    
    Published
    
    2012-11
    
    Predictions
    
    10
    
    Status
    
    complete
    
-   [2012](/hindsight/trendwatching/annual-trends/2012)
    
    Published
    
    2011-12
    
    Predictions
    
    12
    
    Status
    
    complete
    
-   [2011](/hindsight/trendwatching/annual-trends/2011)
    
    Published
    
    2010-12
    
    Predictions
    
    11
    
    Status
    
    complete
    
-   [2010](/hindsight/trendwatching/annual-trends/2010)
    
    Published
    
    2009-11
    
    Predictions
    
    10
    
    Status
    
    complete
    
-   [2009](/hindsight/trendwatching/annual-trends/2009)
    
    Published
    
    2008-12
    
    Predictions
    
    6
    
    Status
    
    complete
    
-   [2008](/hindsight/trendwatching/annual-trends/2008)
    
    Published
    
    2007-12
    
    Predictions
    
    8
    
    Status
    
    complete
    
-   [2007](/hindsight/trendwatching/annual-trends/2007)
    
    Published
    
    2007-01
    
    Predictions
    
    5
    
    Status
    
    complete
    

Publication

Published

Predictions

Graded

Hit rate

Status

[2025](/hindsight/trendwatching/annual-trends/2025)

2024-12

4

partial

[2024](/hindsight/trendwatching/annual-trends/2024)

2023-12

15

complete

[2023](/hindsight/trendwatching/annual-trends/2023)

2022-12

15

complete

[2022](/hindsight/trendwatching/annual-trends/2022)

2021-12

27

complete

[2021](/hindsight/trendwatching/annual-trends/2021)

2020-12

21

complete

[2020](/hindsight/trendwatching/annual-trends/2020)

2019-11

5

complete

[2019](/hindsight/trendwatching/annual-trends/2019)

2018-11

5

complete

[2018](/hindsight/trendwatching/annual-trends/2018)

2017-11

5

complete

[2017](/hindsight/trendwatching/annual-trends/2017)

2016-11

5

complete

[2016](/hindsight/trendwatching/annual-trends/2016)

2015-11

5

complete

[2015](/hindsight/trendwatching/annual-trends/2015)

2014-11

10

complete

[2014](/hindsight/trendwatching/annual-trends/2014)

2013-12

7

complete

[2013](/hindsight/trendwatching/annual-trends/2013)

2012-11

10

complete

[2012](/hindsight/trendwatching/annual-trends/2012)

2011-12

12

complete

[2011](/hindsight/trendwatching/annual-trends/2011)

2010-12

11

complete

[2010](/hindsight/trendwatching/annual-trends/2010)

2009-11

10

complete

[2009](/hindsight/trendwatching/annual-trends/2009)

2008-12

6

complete

[2008](/hindsight/trendwatching/annual-trends/2008)

2007-12

8

complete

[2007](/hindsight/trendwatching/annual-trends/2007)

2007-01

5

complete

## Which trends the publisher kept

Rule [D33](https://github.com/envisioning/hindsight/blob/main/docs/DECISIONS.md#d33-trend-claims-persistence-across-the-publishers-own-editions-issues-26-to-31). Each trend is compared with the publisher’s next two editions: kept under the same name (persisted), kept under a new name (renamed), dropped (faded), or dropped and brought back later (recycled). This measures the publisher’s own consistency, not whether a trend came true, and is never a hit rate. 15 trends are not graded because a following edition was only partly captured ([D36](https://github.com/envisioning/hindsight/blob/main/docs/DECISIONS.md#d36-trend-persistence-across-a-partial-edition-amends-d33)).

-   persisted7
-   renamed47
-   faded97
-   contested1
-   gap15
-   open19

5%

persisted, 7 of 151 (2% to 9%)

31%

renamed, 47 of 151 (24% to 39%)

0%

recycled, 0 of 151 (0% to 3%)

64%

faded, 97 of 151 (56% to 71%)

Still open (fewer than two later editions): 19. Audit of the agreed rename checks: 49 checked, 2% residual error.

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Data, code and grading rules are public at [github.com/envisioning/hindsight](https://github.com/envisioning/hindsight). Data under CC BY 4.0 (the BCB Focus survey under ODbL), code under MIT. Every rule is in [the decision log](https://github.com/envisioning/hindsight/blob/main/docs/DECISIONS.md). Think a verdict is wrong? [Open a dispute](https://github.com/envisioning/hindsight/issues/new?template=dispute-verdict.yml).
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