January 2007 Trend Briefing; first year list ('we've finally succumbed to list mania'). Labels are the numbered heading images' alt text. target_year 2007 from the title. The paid 2007 Trend Report (CD-ROM/download) is not captured.
expect 2007 to be the year in which many brands realize (if not grudgingly accept) that the ‘old’, mass-era status symbols, from the Audi Q7 to the De Beers Radiance collection, are no longer every consumers’ wet dream.
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2007 could be the year in which TRANSPARENCY TYRANNY really starts scaring the shit out of non-performing brands.
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2007 will see a broad debate on what constitutes web 3.0, web 4.0 and who knows, even web 5.0.
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experienced consumers are trying out new appliances, new services, new flavors, new authors, new destinations, new artists, new relationships, new *anything* with post mass-market gusto.
rank 4trendwatching-2007-004
This year, expect many corporations, small and big, to aggressively court the 1% of most creative and experienced individuals roaming the globe.
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