Free highlights page, first archived 2024-12-05 (published on or before that date). Prints four trends 'reshaping business in 2025'. The full 2025 Trend Report ('including many more trends and exclusive tools') is for paying members only, so the edition is partial: the free excerpt is complete, the report is not. The highlights PDF (hubfs/trendwatching-2025trendreport-highlights.pdf) was not read. target_year 2025 from the title.
Now, brands will put it to work to bridge that persistent say-do gap and make circular living frictionless.
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The quest for wellness remains a powerful driver of consumer behavior, but in 2025 the path to enlightenment will intersect with a growing interest in personalized experiences
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2025 will see new models for creating and capturing worth emerge.
As algorithmic, AI-centric content and ads start flooding the ether, many are pushing back and embracing the real – in all its messiness.
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