First archived 2011-12-03. The intro calls them '12 must-know consumer trends (in random order)', so rank is print order, not priority. Labels from the numbered heading images' alt text; item 13 'MORE-ISM' is a Premium promotion, not a trend. target_year 2012 from the title. The 100+ page 2012 Trend Report (Premium) is not captured.
In 2012, department stores, airlines, hotels, theme parks, museums, if not entire cities and nations around the world will roll out the red carpet for the new emperors, showering Chinese visitors and customers with tailored services and perks, and in general, lavish attention and respect.
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Expect to see consumers take advantage of new technologies and apps to discreetly and continuously track, manage and be alerted to, any changes in their personal health.
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In 2012, not only will consumers continue to hunt for deals and discounts, but they will do so with relish if not pride.
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Brands will increasingly take back all of their products for recycling (sometimes forced by new legislation), and recycle them responsibly and innovatively.
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But a cashless future is (finally) upon us, as major players such as MasterCard and Google work to build a whole new eco-system of payments, rewards and offers around new mobile technologies.
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the global opportunities for brands which cater to the hundreds of millions of lower-income CITYSUMERS are unprecedented.
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Anything that makes it downright simple- if not completely effortless- for consumers to contribute to something will be more popular than ever in 2012.
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Why to consumers, brands that behave more humanly, including exposing their flaws, will be awesome.
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Thanks to the continued explosion of touchscreen smartphones, tablets, and the 'cloud', 2012 will see a SCREEN CULTURE that is not only more pervasive, but more personal, more immersive and more interactive than ever.
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Expect frank, risqué or non-corporate products, services and campaigns from emerging markets to be on the rise in 2012.
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2012 will see instant visual information gratification brought into the real and visual world with objects and even people.
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