First archived 2014-11-28. Subtitle '10 trends shaping consumerism in 2015'. Quotes are each section's opening line (dek) or first claim sentence. A print PDF existed (x/wp-content/uploads/2014/11/2014-12-10-TRENDS-FOR-2015.pdf), not read. target_year 2015 from the title.
Why 2015's status-hungry prosumers will LOVE services that allow professional-quality output – minus the learning or time barriers.
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In 2015, expect perennially time-starved customers to demand accelerated physical service options, especially from brands they extend their loyalty towards.
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2015 will (finally!) be the year when mobile payment platforms become commonplace.
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In 2015, the Internet of Things and the Sharing Economy collide to allow a whole new world of asset sharing: spontaneous, useful, fun, profitable and more.
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2015 will be the year for progressive brands to initiate, undertake or support meaningful civic transformation.
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people – of all ages and in many markets – are constructing their own identities more freely than ever.
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In search of wellness, strength, new skills, knowledge and more, 2015's consumers will embrace device-fueled rewards that incentivize improving behaviours.
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Get ready for a wave of imaginative discounts that relieve lifestyle pain points or offer a helping hand in difficult times.
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many consumers will have their first face-to-face encounters with robots in 2015. And they'll enjoy them.
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In 2015, winning brands will start contentious, painful and necessary conversations.
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