December 2010 Trend Briefing (first archived 2010-12-03). Labels and quotes from the briefing's numbered overview, whose one-line summaries end in '...' (ellipsis dropped from quotes). Item 12 'NEED MORE?' is a promotion, not a trend. target_year 2011 from the title.
In 2011, there will be no excuses left not to be kind as a brand.
rank 1trendwatching-2011-001
Are you ready for hundreds of millions of more daring, more experienced consumers? And that's just one side effect of rapid global urbanization
rank 2trendwatching-2011-002
Flash sales, group buying, GPS-driven deals: in 2011 pricing will never be the same
rank 3trendwatching-2011-003
In 2011, expect an increasing number of 'Western' brands to launch new products or even new brands dedicated (if not paying proper respect) to consumers in emerging markets
rank 4trendwatching-2011-004
In 2011, you can’t go wrong supplying your (online-loving) customers with any kind of symbol, virtual or 'real world', that helps them display to peers their online contributions, creations or popularity
rank 5trendwatching-2011-005
growing numbers of consumers will expect health products and services in 2011 to prevent misery (if not improve their quality of life), rather than merely treating illnesses and ailments
rank 6trendwatching-2011-006
SOCIAL-LITES are all about discovery, as consumers become curators; actively broadcasting, remixing, compiling, commenting, sharing and recommending content, products, purchases, experiences to both their friends and wider audiences
rank 7trendwatching-2011-007
In 2011, brands and wealthy individuals from emerging markets (yes, especially China) will increasingly be expected to give, donate, care and sympathize versus just sell and take.
rank 8trendwatching-2011-008
When it comes to 'green consumption' in 2011, expect a rise in ECO-SUPERIOR products: products that are not only eco-friendly, but superior to polluting incumbents in every possible way
rank 10trendwatching-2011-010
2011 could be the year when sharing and renting really tips into mainstream consumer consciousness
rank 11trendwatching-2011-011