First archived 2016-11-19. Each trend names a 'Parent mega-trend' (recorded as section, lowercase as printed). Labels are printed on two lines in the page (e.g. 'VIRTUAL EXPERIENCE / ECONOMY'). target_year 2017 from the title. The paid 2017 Trend Report is not captured.
In 2017, the Experience Economy will gain a new dimension: that of the VIRTUAL EXPERIENCE ECONOMY.
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purposeful brands will find renewed opportunities in helping people understand their changing relationship to home
That’s why 2017 will see opportunities for brands, products and services that enable INCOGNITO INDIVIDUALS to be free.
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Which is why, in 2017 smart brands will broaden their thinking around sustainability and turn their attention to CAPACITY CAPTURE.
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Customer expectations around these intertwined basic needs will reach new heights in 2017.
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