TrendWatching Quarterly, November 2019 issue (URL path quarterly/2019-11; earliest 200 capture found is 2019-12-13). Labels from the numbered overview and section headings. The full 2020 Trend Report (Premium) is not captured. target_year 2020 from the title.
That’s why in 2020, millions of consumers will seek out products, services and experiences that help them alleviate rising eco-shame.
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In 2020, consumers will pay deeper attention to brands who embody themselves via new virtual characters and avatars, allowing them to inhabit digital channels in richer, more immersive and more human ways.
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In 2020 consumers primed by constantly evolving digital services and smart physical spaces – and accustomed to the ultra-convenience of ‘everything as a service’ – will increasingly expect relevance as a service , too.
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In 2020, those consumers will look to brands to help them battle THE BURNOUT.
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In 2020 consumers will seek an antidote to vast and toxic online communities and social media platforms.
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