Free page, first archived 2021-12-23 (published on or before that date). Prints 22 numbered opportunities in five groups, each group followed by a summary block for its parent mega-trend (STATE OF PLACE, SOLACE AS A SERVICE, JOYNING, FREEDONISM, META-PHYSICAL). All 27 blocks are recorded in print order; rank is print position, the opportunity number is in note, and section is the parent mega-trend ('mega-trend' for the summary blocks). The 68-page 2022 Trend Report ('6 fully fleshed-out mega-trends', Premium) is not captured, so the sixth mega-trend is unknown. target_year 2022 from the title.
Recent lockdowns strengthened calls to improve the environmental and social fabric of cities.
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But as conscious consumerism gains ground, neighborhood shops stand a fighting chance.
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Consumers expect brands to wade in on front-page issues, but to create measurable impact, it’s crucial to support transformation at a grassroots level.
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The growing dissatisfaction with capitalist corruption is strengthening desire for local autonomy, with crowdsourced communities functioning as a resilient tool to achieve self-determination.
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Pandemic lockdowns only strengthened calls to improve these localities and make them more livable, community-focused and resilient.
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It’s now about encouraging consumers to build a long-term, sustainable relationship with the products they buy from you.
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As climate change continues to disrupt supply (even in highly developed countries), the number of power outages around the globe is expected to increase.
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Faced with apocalyptic headlines, consumers expect sustainability to be embedded in every product or service.
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People might want to improve their consumption habits — environmentally, socially, or otherwise — but you can’t be what you can’t see.
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In short: the impending purpose economy is on a collision course with demands for universal convenience, because instant anything often comes at an environmental and social cost.
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With loneliness tied to depression and cognitive decline, it’s time for brands to start tackling this far more stealthy pandemic.
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The more locally-minded consumers of tomorrow will want to connect with those in their immediate surroundings, albeit from the safety of a digital interface.
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In 2022, expect this positive shift to progress in leaps and bounds, with value-driven consumers seeking out empathetic brands that facilitate frictionless connections with neighbors in need.
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More than games, they’re spaces to inhabit with friends – early manifestations of tomorrow’s metaverse.
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The pandemic has given rise to a new wave of (typically older) digital converts, many of whom are keen to seek out their virtual tribe.
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As consumers navigate an uncertain future, forging meaningful online and IRL connections will become increasingly valuable.
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Consumers will relish brands that provide novelty and encourage personal growth.
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Forget hand sanitizer, tomorrow’s consumers need brands to help them blow off steam, literally.
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Pure frivolity is a serious part of that process – helping people not only to loosen up, but to see the world afresh.
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In 2022, consumers will expect you to help them play a role in making the world a better place.
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In tomorrow’s even more saturated market, the trick will be to disrupt your channels of communication in unexpected ways.
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If there’s one powerful remedy to combat the feeling of languishing, it’s FUN!
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The metaverse is teeming with opportunities – yes, for play, but also for personal development.
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As consumers enter Web 3.0, they’ll look favorably upon brands that use their influence to build a more egalitarian digital world.
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As we meander towards the metaverse, expect these early concepts to become established healthcare solutions.
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Going forward, brands will use the metaverse to rectify antisocial behaviors for good, by enabling people to (literally) see the world from a new perspective.
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While yesterday’s web was dominated by websites and the social media’s infinite scroll, the next iteration will be defined by virtual worlds, metaverses, and augmented phygital realities.
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