TrendWatching Quarterly, November 2017 issue (first archived 2017-11-09). Labels are the section headings, in print order. The full 2018 Trend Report (Premium, released 2017-11-21) is not captured. target_year 2018 from the title.
Because in 2018, shoppers with more important things to do – and that’s all of them – will embrace the outsourcing of certain retail experiences to algorithms and smart devices.
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Post-demographic consumers – of all ages! – are crafting new narratives of adulthood. In 2018, they’ll look to brands to help.
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Because this is the year that millions of consumers start to feel it is possible to have a meaningful conversation (💖 a relationship, even 💖) with virtual entities that entertain, educate, heal and even befriend.
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In 2018 they’ll expect all kinds of products and services to forgive them when their past – the product they selected, the size they chose, the service they wanted – doesn't match their future.
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What kind of transparency WRECKING BALL is heading your way in 2018?
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