Free landing page on info.trendwatching.com, first archived 2020-12-01 (published on or before that date; no date printed). Framed as 'opportunities' rather than trends; each item has a label, a one-line subtitle (in note), one innovation example and a claim paragraph (quote). target_year 2021 from the title except WORKERS, INC. (horizon 'the 2020s'). The paid 2021 Trend Report (Premium) is not captured.
Uncovering and transforming business models that are harmful to employees will be a leitmotif of the 2020s.
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We’re steadily moving towards people-first, car-free urban environments that prioritize wellbeing.
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2021 is about laying the groundwork for a more purposed recovery.
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In 2021, increasingly mindful people will look for products and services that seamlessly boost their mental wellbeing.
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The accelerated race to champion virtual events has only begun
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As longevity increases, people can, want and need to be productive for longer.
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In 2021, cynical consumers demand authentic social justice initiatives of, for and by those who have been sidelined.
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And in 2021, brands will increasingly make use of their waste to enter new markets.
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While fully autonomous cars are unlikely to roam the roads in 2021, we will see wider adoption of robots across different industries: in forests , on farms and in cities .
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But offering support and assistance to former employees can be a big boost to the morale of current and future employees.
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consider unconventional routes to building truly sustainable and ethical business operations.
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new norms — in gender, media, education and more — will dictate how brands communicate with their audiences, and what those audiences expect from brands.
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Not just food brands, but restaurants and fashion brands are increasingly adopting carbon labelling to educate consumers on the hidden costs of products while gaining a new competitive advantage.
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In 2021, the demand for creative ways to provide access to all will be higher than ever.
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Increasingly mindful shoppers demand that brands acknowledge the detrimental impact of hyperconsumerism and offer them more than just ‘more’.
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Enabling consumers to use virtual currency, goods and actions to achieve real-world impact is a surefire way to attract attention.
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In 2021, regenerative farming products will make their way into consumers' hands, giving early adopter brands a clear competitive advantage among eco-progressive consumers.
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As kids spend more time indoors looking at screens, analog home products that intrinsically spark learning and creativity are increasingly important.
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In 2021, once-ridiculed lab-grown meat will make its way onto consumers' plates while accelerating the overhaul of the traditional livestock industry.
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And creative solutions might end up improving your products and services for everyone.
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