First archived 2015-11-14. Each trend is filed under a 'Parent mega-trend' (recorded as section). The full 2016 Trend Report ('Released November 17', Premium only) is not captured. target_year 2016 from the title.
In 2016, consumers will embrace a new twist on a traditional form of cachet: exclusivity.
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smart brands will focus on answering a more meaningful equation: innovative channels + nuanced contexts = right place + right time.
One suggestion for 2016: turn inwards, and start by ensuring your internal culture is something to flaunt, rather than hide.
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In 2016, rising numbers of consumers will demand that brands use increasingly powerful and accessible artificial intelligence technologies to put truly smart products and services into their pockets, homes, inboxes, and more.
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Playfully reposition your product or service in order to offer PERSPECTIVE SHIFTS that shock customers into a radically new appreciation of the value you're offering .
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