December 2007 Trend Briefing. Labels are the numbered heading images' alt text. target_year 2008 from the title. The paid 2008 Trend Report is not captured.
We've dubbed the above phenomenon STATUS SPHERES: a variety of lifestyles, activities and persuasions, which can be mixed and matched by consumers looking for recognition from various crowds and scenes.
rank 1trendwatching-2008-001
no industry, no sector, no product will escape a premium version in the next 12 months.
rank 2trendwatching-2008-002
SNACK CULTURE, like PREMIUMIZATION, is not a 'new new ' trend, but definitely one that will continue to thrive next year.
rank 3trendwatching-2008-003
Five years ago, we introduced ONLINE OXYGEN as the engine behind all this excitement: control-craving consumers needing online access as much as they need oxygen.
rank 4trendwatching-2008-004
Eco-friendly goods and services sporting bold, iconic design and markers, that help their eco-conscious owners to visibly tout their eco-credentials to peers.
rank 5trendwatching-2008-005
Instead of stalking potential and existing customers (which is not very 2008), why not assist them in smart, relevant ways, making the most of your products and whatever it is your brand stands for?
rank 6trendwatching-2008-006
In fact, expect MIY | MAKE IT YOURSELF (and then SIY | SELL IT YOURSELF) ventures to become increasingly sophisticated in the next 12 months:
rank 7trendwatching-2008-007
when co-creating, co-funding, co-buying, co-designing, co-managing *anything* with 'crowds', the emphasis in 2008 will move from just getting the masses in, to mining those crowds for the rough and polished diamonds.
rank 8trendwatching-2008-008