Free interactive page, first archived 2022-12-03 (published on or before that date). Lists 15 mega-trends in alphabetical order, numbered 1-15; each has a subtitle, an intro paragraph (quote taken from it), a self-assessment quiz and three opportunities (COMMENCING, ADVANCING, PIONEERING), whose labels are listed in note. A 2023 Trend Check PDF also existed (hubfs/2023-Trend-Check.pdf), not read. The full 2023 Trend Report (Premium) is not captured. target_year 2023 from the title.
This reprioritization means that every brand needs to ideate how to integrate wellness into 2023's products, services, experiences, campaigns and more.
rank 1trendwatching-2023-001
After decades of progress, artificial intelligence and robotics are moving out of the lab and becoming integrated into consumers' day-to-day lives.
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Using demographic segmentation to predict consumer behavior is a thing of the past.
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In 2023 and beyond, brands are expected to be at the forefront of purposed change.
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Whether it's through creating content, selling goods and services or renting out excess assets, even more consumers in 2023 will become their own businesses.
rank 5trendwatching-2023-005
One powerful remedy to combat the feeling of languishing? FUN!
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The connected world has ushered in an era of radical transparency, one where an organization's internal processes are an increasingly important part of its external-facing brand.
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Therefore, in 2023, consumers will value and show support to brands that help foster connections that are genuine, supportive, and meaningful.
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While yesterday’s web was dominated by websites and the infinite scroll of social media, the next iteration is defined by virtual worlds, metaverses and augmented realities.
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Around the world, people are taking their frustrations to the streets, to chat rooms and their employers, exposing social and ecological injustices while building a new system.
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Facing a future that's more uncertain than ever before, consumers are looking for brands to help them build resilience.
rank 12trendwatching-2023-012
But as inflation bumps into the shift towards more conscious consumerism , more consumers will assess the value an item or service delivers both now and in the long term.
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And while consumers appreciate brands that help them embrace place, moving forward they will have particular affection for the brands that also actively work to make those spaces better in 2023 (read: more sustainable and equitable).
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This group will embrace more mindful modes of consumption (think: refrain, reduce, regenerate) that not just tackle the effects of consumption (if not indulgence) but actually cut out entire parts of their usual consumption patterns.
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