Free interactive page, first archived 2023-12-15 (published on or before that date). '15 distinct industry trends', one per industry (industry recorded as section), each with a label, subtitle, intro paragraph (quote taken from it) and three cross-industry opportunity examples (not recorded). The intro frames the year around the 'Exchange Economy'. The full 2024 Trend Report (Premium) is not captured. target_year 2024 from the title.
And consumers, as climate urgency intensifies, are rejecting greenwashing and seeking genuinely impactful efforts.
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The adoption of LLMs and text-to-anything software created a newfound willingness to play and experiment, giving rise to a CODE-IT-YOURSELF mindset.
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As tensions spill over at a global and local level, entertainment brands are turning to universal mediums of expression – laughter, music, gaming – to remind consumers of their shared humanity.
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This includes apparel: half of consumers globally ( 49% ) expect fashion brands to play a role in making sure they are as healthy as possible.
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In response, financial services need to move beyond transactions and share their knowledge riches.
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A new wave of food and beverage consumers don’t want to just ‘cause less harm’, they want to go further, returning more to nature than they take.
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While some chatbots offer productivity upgrades or shopping assistance, others are emerging to ease overstretched health services.
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Off-grid living is an increasingly affordable way of life that can support various lifestyles, with no need to forgo modern comforts.
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Beyond the store, longer-term activations that highlight tradition will fuel the idea that luxury brands don’t just build on existing culture, they also shape it.
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With more disruptive technologies expected in 2024, it seems even the most basic expectations can still be hard to meet
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NGOs, the most trusted source of information, must lead the way in wielding AI as a force for good.
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Turn in-store shopping experiences into eco theaters that clearly communicate green credentials and validate net-zero pledges .
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there are opportunities for brands to implement community-led control measures that ease consumer concerns about generative AI and the ever-expanding reach of misinformation.
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To reaffirm trust, hospitality brands need to implement no-nonsense shortcuts and benefits that put consumer needs first.
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Both employees and students require a broader understanding of analytical and generative AI: how it can be utilized, its impact and how to think with it.
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