GLOCALLY GROUNDED

Published 2021-12

But as conscious consumerism gains ground, neighborhood shops stand a fighting chance.

Verdict

renamedThe same phenomenon is listed again within two editions under a new name (D33).

A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).

rank: 2
section: STATE OF PLACE
subject: Support for local small businesses
target year: 2022
confidence: high
note: Opportunity #2 of 22. Subtitle: 'Boost offline shopping and local connections'. Second heading on the page prints 'GLOBAL GROUNDED LOCALLY'. Section cites a March 2021 survey (53% more interested in shopping locally); present figure.