In 2022, consumers will expect you to help them play a role in making the world a better place.
Source
Verdict
fadedNot listed again within the publisher's next two editions, nor later (D33). Cause participation opportunity; the parent FREEDONISM repeats but is about fun, not this claim.
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
- rank
- 20
- section
- FREEDONISM
- subject
- Consumer participation in brand cause campaigns
- target year
- 2022
- confidence
- high
- note
- Opportunity #17 of 22. Subtitle: 'Give everyone a slice of the action'.