LONELI-LESS

Published 2021-12

With loneliness tied to depression and cognitive decline, it’s time for brands to start tackling this far more stealthy pandemic.

Verdict

renamedThe same phenomenon is listed again within two editions under a new name (D33).

A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).

rank: 11
section: JOYNING
subject: Brand initiatives against loneliness
target year: 2022
confidence: high
note: Opportunity #9 of 22. Subtitle: 'Set the stage for human connection'. Section states a third of the world's adults reported feeling lonely in 2021; present figure.