Forget hand sanitizer, tomorrow’s consumers need brands to help them blow off steam, literally.
Source
Verdict
renamedThe same phenomenon is listed again within two editions under a new name (D33). Continued as trendwatching-2023-007
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
- rank
- 18
- section
- FREEDONISM
- subject
- Brands pivoting to relief and relaxation
- target year
- 2022
- confidence
- high
- note
- Opportunity #15 of 22. Subtitle: 'Switch things up for good'.