Facing a future that's more uncertain than ever before, consumers are looking for brands to help them build resilience.
Source
Verdict
gapNot found in the next editions, but one of them is only partly captured, so this is not evidence it faded (D36). A next edition is a partial capture; not finding the trend there is not evidence it faded.
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
- rank
- 12
- subject
- Insecurity, crisis and resilience
- target year
- 2023
- confidence
- high
- note
- Subtitle: 'Adjusting to an uncertain world'. Opportunities: commencing: CRISIS COMPANIONS; advancing: FACT FINDERS; pioneering: RESILIENT FUTURES. Label printed 'PRECAREIOUS' (sic, wordplay on precarious/care).