This reprioritization means that every brand needs to ideate how to integrate wellness into 2023's products, services, experiences, campaigns and more.
gapNot found in the next editions, but one of them is only partly captured, so this is not evidence it faded (D36).
Holistic wellbeing umbrella; BRANDCARE (fashion brands and health) is narrower, not its direct continuation. A next edition is a partial capture; not finding the trend there is not evidence it faded.
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
rank
1
subject
Holistic wellbeing (mental, emotional, spiritual)
target year
2023
confidence
high
note
Subtitle: 'Consumers seek new routes to enlightenment'. Opportunities: commencing: INTERNAL HEALING; advancing: CARE COLLABS; pioneering: INTERVENTION AID.