gapNot found in the next editions, but one of them is only partly captured, so this is not evidence it faded (D36).
A next edition is a partial capture; not finding the trend there is not evidence it faded.
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
rank
4
subject
Brands acting on social and environmental change
target year
2023
confidence
high
note
Subtitle: 'From authenticity to action'. Opportunities: commencing: ROAD MAP TO ROAD TRIP; advancing: PROFIT PROPHETS; pioneering: THE LAW OF THE BRAND.