This group will embrace more mindful modes of consumption (think: refrain, reduce, regenerate) that not just tackle the effects of consumption (if not indulgence) but actually cut out entire parts of their usual consumption patterns.
gapNot found in the next editions, but one of them is only partly captured, so this is not evidence it faded (D36).
A next edition is a partial capture; not finding the trend there is not evidence it faded.
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
rank
15
subject
Reduced consumption
target year
2023
confidence
high
note
Subtitle: 'Consumption is turned on its head'. Opportunities: commencing: (R)E-WASTE; advancing: WASTE AWAY; pioneering: COUNTERFAKE. Intro cites '87% of Business Leaders expect to increase sustainability investment in 2023/24' (third-party survey; not recorded as metric).