Increasingly mindful shoppers demand that brands acknowledge the detrimental impact of hyperconsumerism and offer them more than just ‘more’.
Source
Verdict
renamedThe same phenomenon is listed again within two editions under a new name (D33). Continued as trendwatching-2023-015
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
- rank
- 15
- subject
- Anti-overconsumption and mindful shopping
- target year
- 2021
- confidence
- high
- note
- Subtitle: 'Help consumers stop and (not) shop'.