In 2021, cynical consumers demand authentic social justice initiatives of, for and by those who have been sidelined.
Source
Verdict
renamedThe same phenomenon is listed again within two editions under a new name (D33). Continued as trendwatching-2022-003
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
- rank
- 7
- subject
- Brand social-justice initiatives
- target year
- 2021
- confidence
- high
- note
- Subtitle: 'Support and empower marginalized communities'.