BOTTOM OF THE URBAN PYRAMID

Published 2011-12

the global opportunities for brands which cater to the hundreds of millions of lower-income CITYSUMERS are unprecedented.

Verdict

fadedNot listed again within the publisher's next two editions, nor later (D33).

A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).

rank: 6
subject: Lower-income urban consumers in emerging markets
target year: 2012
confidence: high
note: Label printed two ways on the page: 'BOTTOM OF THE URBAN PYRAMID' (section heading, used here) and 'URBAN BOTTOM OF THE PYRAMID' (overview); abbreviated BOUP.