Expect frank, risqué or non-corporate products, services and campaigns from emerging markets to be on the rise in 2012.
Source
Verdict
fadedNot listed again within the publisher's next two editions, nor later (D33). A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
- rank
- 11
- subject
- Risqué, non-corporate brands in emerging markets
- target year
- 2012
- confidence
- high
- note
- Extends MATURIALISM (2004, 2010).