SOCIAL-LITES AND TWINSUMERS

Published 2010-12

SOCIAL-LITES are all about discovery, as consumers become curators; actively broadcasting, remixing, compiling, commenting, sharing and recommending content, products, purchases, experiences to both their friends and wider audiences

Source

Verdict

fadedNot listed again within the publisher's next two editions, nor later (D33).

A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).

All captured fields

rank: 7
subject: Consumers as curators and taste-matched recommendation
target year: 2011
confidence: high
note: TWINSUMER was a 2005 monthly briefing.