Are you ready for hundreds of millions of more daring, more experienced consumers? And that's just one side effect of rapid global urbanization
Source
Verdict
renamedThe same phenomenon is listed again within two editions under a new name (D33). Continued as trendwatching-2012-006
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
- rank
- 2
- subject
- Urbanization and urban consumers
- target year
- 2011
- confidence
- high
- note
- Follows URBANY (2010).