MADE FOR CHINA (IF NOT BRIC)

Published 2010-12

In 2011, expect an increasing number of 'Western' brands to launch new products or even new brands dedicated (if not paying proper respect) to consumers in emerging markets

Source

Verdict

contestedThe checkers or the audit could not settle it (D33).

MADE FOR CHINA = Western brands launching products for consumers in emerging markets; RED CARPET (2012-001) = services and perks for Chinese visitors abroad. Shared target (Chinese consumers) but different behaviour and setting; likely faded, not certain enough to correct

A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).

All captured fields

rank: 4
subject: Products designed for emerging-market consumers
target year: 2011
confidence: high