This year, expect many corporations, small and big, to aggressively court the 1% of most creative and experienced individuals roaming the globe.
Source
Verdict
renamedThe same phenomenon is listed again within two editions under a new name (D33). Continued as trendwatching-2008-008
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
- rank
- 5
- subject
- Companies co-creating with skilled consumers (crowdsourcing)
- target year
- 2007
- confidence
- high
- note
- 'This year' is 2007 (edition date January 2007).