STATUS LIFESTYLES

expect 2007 to be the year in which many brands realize (if not grudgingly accept) that the ‘old’, mass-era status symbols, from the Audi Q7 to the De Beers Radiance collection, are no longer every consumers’ wet dream.

Source

Verdict

All captured fields

rank

1

subject

Status beyond traditional consumption (experience, participation, connection, eco status)

target year

2007

confidence

high

note

Sub-lifestyles listed: TRANSIENT, PARTICIPATIVE, CONNECTING (part of ONLINE), ECO-LIFESTYLES.