2007 could be the year in which TRANSPARENCY TYRANNY really starts scaring the shit out of non-performing brands.
Source
Verdict
renamedThe same phenomenon is listed again within two editions under a new name (D33). Continued as trendwatching-2009-003
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
- rank
- 2
- subject
- Consumer reviews and price/opinion transparency online
- target year
- 2007
- confidence
- high
- note
- Sub-themes: multimedia and real-time reviews, PROFILE MANIA, paid contributors, niche price comparison, group buying (CROWD CLOUT).