THE BURNOUT

Published 2019-11

In 2020, those consumers will look to brands to help them battle THE BURNOUT.

Verdict

renamedThe same phenomenon is listed again within two editions under a new name (D33).

A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).

rank: 4
subject: Burnout and mental wellbeing
target year: 2020
confidence: high
note: Dek: 'Smart brands rush to help those burned by the pressures of modern life.' Section cites survey data (Microsoft, Cigna, National Working Families Report) about the present, not forecasts.