In 2020 consumers will seek an antidote to vast and toxic online communities and social media platforms.
Source
Verdict
renamedThe same phenomenon is listed again within two editions under a new name (D33). Continued as trendwatching-2022-016
Meaningful, non-toxic online connection continues as JOYNING (meaningful online and IRL connections).
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
- rank
- 5
- subject
- Smaller, respectful online communities
- target year
- 2020
- confidence
- high
- note
- Dek: 'Why the future of social is meaningful connections.'