Partial: the archived transcript covers slides 1-47 of the deck (trends 1-54 and four umbrella pages, D40: Algorithms, Security, Privacy, Video); the report states 81 trends and runs past page 67. Titles of the later pages (49-67) come from the industry index on slides 3-4, without quotes; the index lists page-level titles only, so sub-trends on those pages are missing (17 titles for about 27 trends). The PDF link was never archived. trend_number is the printed "Trend N" where the slide shows a single number. horizon and target_year from the introduction: "the immediate trends that will matter most to you in the coming year".
At its essence, an algorithm is simply a set of rules or processes that must be followed in order to solve a problem.
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With all of the hacking scandals that plagued us in 2015, some organizations are turning to zero-knowledge proofs, which allows one party to verify data without conveying any additional information (like how or why the mathematical statement is true).
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Algorithms can transfer data into a narrative using natural language generation.
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Researchers at MIT are studying how children learn new words in order to train computers on automatic speech recognition.
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We are creating troves of data every day, explicitly (uploading and tagging photos) or implicitly (searching online for an OBGYN).
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Did you know that some life insurance underwriters are attempting to assess your personality––via your magazine and website subscriptions, the photos you post to social media, and more––in order to determine how risky an investment you are?
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Algorithmic curation is a process that automatically determines what content should be displayed or hidden and how it should be presented to your audience.
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Most organizations can’t staff a team of developers who have unlimited time to create, test and refine algorithms.
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Experimental, brain-inspired systems are capable of translating pixels into language.
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This trend has evolved from a key idea in our 2010 trend report: anticipatory computing.
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In short, quantum computers can solve problems that are computationally too difficult for a classical computer, which can only process information in 1s or 0s.
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SVPAs made our list last year because new consumer-facing products were leaving the fringe and entering the mainstream.
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New technologies can be programmed to push or receive information to/ from our mobile devices, tethering us to an always-on information network.
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Ambient music pioneer and visionary Brian Eno wrote in his liner notes for Music for Airports: “Ambient music must be able to accommodate many levels of listening attention without enforcing one in particular; it must be as ignorable as it is interesting.”
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As technology has evolved, media organizations, marketers and advertisers have adapted their existing content for the screens of our ever-changing devices.
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Emerging predictive analytics tools wrangle your data, behavior and preferences in order to map your personality––and predict how you’re likely to react in just about any situation.
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With an increased number of drones dotting the sky, some are calling for new dedicated airspace.
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In June 2015, the FCC’s newest set of net neutrality rules took effect, ensuring fair access to the Internet and prohibiting throttling and blocking to bandwidth-hungry sites and services.
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#GamerGate. Cecil the Lion. The two Florida men––hearse drivers––who stopped at a Dunkin Donuts en route to a funeral.
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Technology––and the various ways we use and exploit it––is inextricably tied to governing and being governed.
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In 2015, there were a number of notable technology-related bills that went before Congress.
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Scientists and geologists are in the middle of a heated argument about whether we are living in a new geological epoch, one that we’ve created ourselves in many ways because of the technologies we’ve created and use every day.
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A lack of planning and oversight led to significant cyber attacks in the past year.
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IItalian spyware maker Hacking Team (HT) had been selling commercial hacking software to law enforcement agencies in countries all over the world––until it got hacked.
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While they sound malicious, backdoors aren’t necessarily bad.
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Most businesses do not realize this, but malicious software (“malware” for short) can be sent to anything that plugs into a wall or another machine.
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In 2011, we forecasted that within five years, we would see the advent of two or three-factor authentication using a combination of biometrics and gesture instead of passwords.
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Many people confuse the deep web––hidden parts of the Internet that aren’t usually indexed by search engines––with darknets, which are niche spaces promising anonymity often for illegal activities.
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In recent years, we have seen some devastating breaches in open-source projects: Heartbleed and Shellshock.
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Ashley Madison. CVS. Anthem. The IRS. The U.S. government.
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Ongoing breaches have continued to dismantle the public trust.
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It is increasingly difficult not to be found.
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Anonymity is one of the digital trends we’ve been tracking as it has evolved during the past several years.
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Sometimes a trend becomes so powerful––like digital anonymity––that it causes a fork, a divergent trend.
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Last year, two men in Japan surreptitiously took photos of a woman while she was changing and shared them on the popular messaging service Line.
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As we connect more and more devices to the Internet of Things––fitness trackers, mobile phones, cars, coffee makers––those devices are having extended interactions with each other and the companies who make them.
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Soon, drones will be smaller and they’ll make far less noise.
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In reaction to the ongoing flood of Facebook and Twitter posts and, at least in part, to security breaches early on at Snapchat, private networks will gain momentum during the coming year.
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In 2016, we will see a host of AI applications that can serve as newsroom aids.
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U.S. adults now spend close to an hour a day watching online video, and increasingly we’re using our mobile phones to access that content.
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WebRTC is the real-time communications technology powering Google Hangouts.
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In Q2 last year alone, traditional pay-TV distributors lost a staggering 566,000 subscribers.
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There are a number of startups in the personalized video space.
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Yes, holograms. At the end of 2015, holographic display startup Leia released its SDK and a bigger screen for a glasses-free viewing experience.
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Newsletters, podcasts and niche networks that captivate smaller audiences made a huge comeback in 2015.
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In 2016 we will see increased fragmentation into niche audiences, but we will also see a divergent trend in media ownership––consolidation.
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While most companies that publish content on the web are obsessed with metrics, historically they’ve kept audience data hidden from staff.
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For the past decade, the predominant view on digital content has been shorter is better, with links that don’t cause the user to bounce off a website.
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In 2015, we saw the first widespread cases of important journalism being erased from the web because of media consolidation or because sites were no longer being maintained.
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In the wake of privacy scandals, researchers are starting to experiment with synthetic data sets to perform meaningful analyses.
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Real-time fact-checking will be a priority in 2016, especially as we move into the upcoming election cycle.
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Bitcoin is a digital currency, and it promises complete anonymity while using a crowd-regulated public ledger system.
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Torrent files include information how to download a larger file using the BitTorrent protocol.
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