For the past decade, the predominant view on digital content has been shorter is better, with links that don’t cause the user to bounce off a website.
Source
Verdict
persistedThe same trend is listed again within the publisher's next two editions (D33). Same subject listed again in 2017.
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
The same forecast in other editions
All captured fields
- rank
- 53
- subject
- Intentional Rabbit Holes
- trend number
- 49
- years on list
- First year on the list
- page
- 42
- confidence
- high
- note
- Quote is the first sentence of the KEY INSIGHT block. page is the slide number in the archived SlideShare transcript.
- horizon
- the coming year
- target year
- 2016