Adaptive Retail Atmospherics
Stores modulating scent, light, and sound in real time.
Retail environments instrumented with sensors and actuators that continuously adjust ambient conditions—lighting temperature, background music, scent intensity, and digital signage—based on foot traffic, time of day, and live sales data. The goal is to steer dwell time, browsing patterns, and purchasing behavior for different shopper segments.
TRL
7/9Operational
Impact
4/5
Investment
4/5
Category
Applications
