ONLINE OXYGEN

Published 2007-12

Five years ago, we introduced ONLINE OXYGEN as the engine behind all this excitement: control-craving consumers needing online access as much as they need oxygen.

Source

Verdict

fadedNot listed again within the publisher's next two editions, nor later (D33).

A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).

All captured fields

rank: 4
subject: Ubiquitous online access (mobile broadband, inflight internet)
target year: 2008
confidence: high
note: Recycled label: ONLINE OXYGEN was a 2003 monthly briefing. The section cites third-party mobile forecasts (about 3.3 billion mobile users in 2011; nearly 1 in 3 mobile subscribers on mobile broadband by 2012), not trendwatching's own numbers.