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Research Capability Services Signals About

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Connected TV advertising · Hindsight | Envisioning

Hindsight · review build · data not yet validated

Connected TV advertising

ARK Invest, Big Ideas, 2024, published 2024-01-31

Publishers Envisioning Hype Cycle explorer Forecast vs actual

If so, ad spend on CTV should surpass that on linear TV in 2027.

Source

Verdict

Not graded yet.

All captured fields

idea: Digital Consumers
target year: 2027
metric: CTV ad spend versus linear TV ad spend
value: crossover
unit: comparison
subject: Connected TV advertising
page: 67
confidence: high

Permalink

https://www.envisioning.com/hindsight/claims/ark-big-ideas-2024-017

Cite

Hindsight, claim ark-big-ideas-2024-017. Envisioning. https://www.envisioning.com/hindsight/claims/ark-big-ideas-2024-017

Dispute this verdict

Data, code and grading rules are public at github.com/envisioning/hindsight. Data under CC BY 4.0 (the BCB Focus survey under ODbL), code under MIT. Every rule is in the decision log. Think a verdict is wrong? Open a dispute.