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Connected TV advertising · Hindsight | Envisioning

Hindsight · review build · data not yet validated

Connected TV advertising

ARK Invest, Big Ideas, 2024, published 2024-01-31

Publishers Envisioning Hype Cycle explorer Forecast vs actual

Connected TV (CTV) Advertising should grow 17% at a compound annual rate, from $25 billion in 2023 to $73 billion in 2030.

Source

Verdict

Not graded yet.

All captured fields

idea: Digital Consumers
target year: 2030
metric: connected TV ad spend
value: 73
unit: USD billion
subject: Connected TV advertising
page: 65
confidence: high
note: p67: CTV ad spend should surpass linear TV in 2027.

Permalink

https://www.envisioning.com/hindsight/claims/ark-big-ideas-2024-016

Cite

Hindsight, claim ark-big-ideas-2024-016. Envisioning. https://www.envisioning.com/hindsight/claims/ark-big-ideas-2024-016

Dispute this verdict

Data, code and grading rules are public at github.com/envisioning/hindsight. Data under CC BY 4.0 (the BCB Focus survey under ODbL), code under MIT. Every rule is in the decision log. Think a verdict is wrong? Open a dispute.