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Connected TV advertising · Hindsight | Envisioning

Hindsight · review build · data not yet validated

Connected TV advertising

ARK Invest, Big Ideas, 2023, published 2023-01-31

Publishers Envisioning Hype Cycle explorer Forecast vs actual

total CTV ad spend should grow 20% in real terms at a compound annual rate, from $21 billion in 2022 to more than $50 billion in 2027.

Source

Verdict

Not graded yet.

All captured fields

idea: Digital Consumers
target year: 2027
metric: US connected TV ad spend
value: 50
unit: USD billion (lower bound)
subject: Connected TV advertising
page: 33
confidence: high

Permalink

https://www.envisioning.com/hindsight/claims/ark-big-ideas-2023-012

Cite

Hindsight, claim ark-big-ideas-2023-012. Envisioning. https://www.envisioning.com/hindsight/claims/ark-big-ideas-2023-012

Dispute this verdict

Data, code and grading rules are public at github.com/envisioning/hindsight. Data under CC BY 4.0 (the BCB Focus survey under ODbL), code under MIT. Every rule is in the decision log. Think a verdict is wrong? Open a dispute.