GLOBAL BRAIN

Published 2013-12

2014 will see the consumer arena become even more global, local, flatter, cosmopolitan and so on.

Verdict

fadedNot listed again within the publisher's next two editions, nor later (D33).

A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).

rank: 7
subject: Globalized consumer innovation
target year: 2014
confidence: high
note: Section mainly announces trendwatching's own free regional Trend Bulletins (Asia, Africa, South & Central America). Same label as 2007 THE GLOBAL BRAIN with a different meaning.