In 2013 expect savvy shoppers to start reversing the flow, as consumers seek to own and make the most of their lifestyle data
Source
Verdict
renamedThe same phenomenon is listed again within two editions under a new name (D33). Continued as trendwatching-2014-002
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
- rank
- 7
- subject
- Consumers using their own data
- target year
- 2013
- confidence
- high
- note
- Follows PROFILE MYNING (2010).