Hindsight · review build · data not yet validated
Alternatively, you can rent access to read, view, or listen once, or a few times. Or you can rent access by the minute.
Grader A: hit
Digital rental was a routine offer by 2009. iTunes started movie rentals in January 2008, and cable video-on-demand and online stores also sold time-limited rentals. Rental 'by the minute' did not become a standard model, but the main claim (rent to view once or a few times) held.
Test: Routine use by at least 20% of the relevant industry: the largest US digital media store (iTunes) and major VOD services offered 24-48 hour rentals from 2008.
Grader B: hit
Digital rental models were in routine use by 2009. Amazon Unbox (September 2006) offered video rentals and purchases. Netflix launched streaming in January 2007; its early plans metered streaming hours, which is a form of time-based access. iTunes offered movie rentals from January 2008. Per-minute rental in the strict sense stayed rare. The rent-once and rent-for-a-period models were mainstream by 2011.
Test: Mainstream test: 20% of target users rent digital media for limited access. Netflix streaming (from 2007) and iTunes, Amazon and cable video-on-demand rentals were in wide use by 2009-2011. Strict per-minute pricing: rare.