Generative Algorithms for Content Production

Published 2022-03

During the 2022 Super Bowl, several ads made use of deepfakes, most notably a commercial featuring basketball star LeBron James talking to a de-aged version of himself.

Source

Verdict

renamedThe same phenomenon is listed again within two editions under a new name (D33).

Continued as ftsg-tech-trends-2023-602

A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).

The same forecast in other editions

2020rank 44
2021rank 65
2022rank 29

All captured fields

rank: 29
section: Artificial Intelligence
subsection: Creative Field Trends
subject: Generative Algorithms for Content Production
horizon: Act Now
page: 63
confidence: high
note: horizon is the label the page header highlights (Watch Closely / Informs Strategy / Act Now); it applies to the page the trend starts on.