Attention (2016 key insight: capturing split attention, with an Attention Matrix to measure whether a strategy commands attention) continues one step narrower as The End of Attention Metrics (2020 text: the attention economy is not as easily measured). Both lead the media section in their edition; Transparency in Metrics (2017-046) was agreed not to continue there. Low certainty: title-only 2017 and 2019 rows; year tags on the later Attention Metrics pages conflict (2nd in 2021, 3rd in 2022, 8th in 2023).
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
Title and trend number from the industry lists on slides 6-28 of the archived deck; the trend page is past the 56 archived slides, so there is no quote.