Data

Published 2014-01

Data is a broad category with many stakeholders, applications and implications.

Verdict

persistedThe same trend is listed again within the publisher's next two editions (D33).

Same subject listed again in 2015.

A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).

rank: 23
section: Macro trends
subject: Data
horizon: the coming year
target year: 2014
confidence: medium
note: Quote is the first sentence of the Explanation column; the two-column layout makes the reading order less certain. horizon/target_year from the cover line "what will impact your digital strategy most in the coming year" and "25 trends we’ll be exploring in depth in 2014".