Social Platforms Will Emerge as a New Source of Business Intelligence

Published 2011-01

Social networks will evolve into “platforms” for reaching customers, tapping into their social identity, and gaining information about them, and about competitors and the market as a whole.

Source

Verdict

renamedThe same phenomenon is listed again within two editions under a new name (D33).

Continued as accenture-tech-vision-2012-004

A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).

All captured fields

rank: 7
subject: Social media platforms
horizon: next five years
note: Horizon is edition-level: the Research Methodology says the hypotheses concern developments with significant impact 'in the next five years'.
confidence: high