Social isn’t just a bolt-on marketing channel—it will transform interactions in the business world
Source
Verdict
renamedThe same phenomenon is listed again within two editions under a new name (D33). Continued as accenture-tech-vision-2013-004
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
- rank
- 4
- subject
- Enterprise social media
- horizon
- next few years
- note
- Horizon is edition-level: the Research Methodology says the team looks for developments with the greatest impact 'in the next few years'.
- confidence
- high